Die Hard 4

For Picture Production Company of London, we were able to pull off this technically complex and artistically beautiful build for the Fox’s motion picture Die Hard, on time and under budget.

While nothing in the sim matched the unprecedented appearance of Bruce Willis during the movie junket, the Silverscreen Sim was transformed with scenes from the film, which included vehicles - truck, jet, helicopter, and cars that became part of a contest giveaway.

"This show was filmed on Silverscreen Island. I had a lot of fun talking with Dannyboy Lightfoot, (Head of Interactive, The Picture Production Company) and Liam Kanno (Creative Lead of the V3 Group) who walking me around the Die Hard set. This is a longer show than usual, but I do think there are some really valuable observations about the process of making interesting spaces like this one, and how it ties into the marketing objectives of film producers and distributors who are experimenting with reaching audiences in Second Life."Cattle Puppy Productions